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Privacy Policy

The Company has established this Privacy Policy to inform customers of our products and services, including prospective customers, users, and visitors ("You" or "Customer"), about our policies regarding the collection, use, and disclosure of personal data. This is in accordance with the Personal Data Protection Act B.E. 2562 (2019) ("PDPA"), and other relevant laws and regulations. This Privacy Policy notifies you of the methods by which the Company collects, uses, or discloses your personal data, the types of data, and the purposes for such actions. It also includes details regarding data retention periods, disclosure of personal data to third parties, your rights, confidentiality and security measures, and how you can contact the Company.

1. Definition of Personal Data

"Personal Data" means any information relating to a person which enables the identification of such person, whether directly or indirectly, in accordance with applicable laws.

2. Collection of Personal Data

2.1 Collected Personal Data

The Company collects the following personal data and information from you:

  • 1) First name and Last name
  • 2) Address
  • 3) Email address
  • 4) Phone number
  • 5) Social media contact information (e.g., LINE ID, Facebook ID)
  • 6) Other personal data you have provided to the Company

2.2 Methods of Collection

The Company will collect personal data through various channels. The Company may receive your data directly from you, through our websites, or from other sources not directly from you, such as other organizations, security service providers, or social media platforms.

2.3 Data Retention Period

The Company will collect and retain your personal data for the stated purposes for as long as you are a customer of the Company, and will continue to keep and use it for a period of 10 years after you cease to be a customer. This will be done only to the extent necessary for the collection purposes or as required by law.

3. Purposes of Collection

The Company will collect, use, and/or disclose various information, including your personal data, based on the Company's legitimate interests, your consent, or other lawful bases, to the extent necessary for the following purposes:

  • (1) To use, administer, and manage your data for organizing the Company's marketing activities in accordance with the terms and conditions of each activity.
  • (2) To provide information, advice, and public relations regarding products, services, or marketing activities through the channels you have provided, including presenting the Company's products and services.
  • (3) To develop products and services, as well as sales promotions and marketing activities.
  • (4) To communicate, reply to, and assist you, including providing after-sales services.
  • (5) To verify your identity before providing services to you.
  • (6) For the research and development of the Company's products and services.
  • (7) To provide services and/or to contact, communicate, or send postal parcels, such as inquiring about your satisfaction with the Company's products and services, or sending notifications about sales promotions or special discounts.
  • (8) To comply with contracts.
  • (9) To comply with the law and/or for public interest.
  • (10) To prevent or suppress danger to a person's life, body, or health.

If you do not provide your personal data to the Company, we may not be able to provide certain services to you in some cases.

4. Personal Data Protection

The Company will securely store your personal data using appropriate technical and administrative measures to ensure the security of data processing and to prevent personal data breaches, loss, unauthorized access, destruction, use, alteration, or disclosure of data outside the intended purposes or without authorization.

You have the freedom to give consent for the Company to collect, use, or disclose your personal data. The Company will not make consent a condition for accessing services or entering into a contract if the personal data is not necessary or relevant for that contract or service.

Furthermore, the Company requires its employees, personnel, agents, and data recipients to keep your personal data confidential and secure according to the Company's specified measures when performing any actions with your personal data.

If any data subject is a minor who has not reached legal age according to the Civil and Commercial Code, the consent must also be given by the person exercising parental power. If the minor is under 10 years old, consent must be obtained directly from the person exercising parental power.

If the data subject is an incompetent or quasi-incompetent person, consent must be obtained from the legal guardian or curator authorized to act on their behalf, as the case may be.

The Company will ensure that your data is accurate, up-to-date, complete, and not misleading.

5. Disclosure of Personal Data

5.1 Types of Data Recipients

In conducting our business, the Company needs to disclose necessary personal data to service providers and business partners, such as marketing data analysis services, transportation services, security development, application development, sales promotion activities, communication, postal deliveries, and other disclosures in accordance with the data usage purposes.

5.2 Cross-Border Data Transfer

In some cases, the Company transfers collected data to its databases on computer servers located abroad, operated and managed by our overseas partners, which have adequate personal data protection standards. This complies with the applicable general personal data protection laws of Thailand, and the data is strictly secured.

6. Rights of the Data Subject

You have the following rights, subject to the rules under the applicable general personal data protection laws of Thailand:

  • (1) You may withdraw your consent by contacting the Company through the provided channels. Please be informed that if you withdraw your consent, you may lose the right to receive news or benefits, including communications from the Company regarding special privileges and activities.
  • (2) You may request access to, obtain a copy of, correct, or update your personal data held by the Company to ensure it is accurate, up-to-date, complete, and not misleading.
  • (3) You may request disclosure of the acquisition of your personal data obtained without your consent.
  • (4) You have the right to receive or request the Company to send or transfer your personal data to another data controller.
  • (5) You may object to the collection, use, or disclosure of personal data, or suspend its use in certain cases as stipulated by law.
  • (6) You may request the Company to delete, destroy, or anonymize your personal data in certain cases as stipulated by law.
  • (7) You may file a complaint with the competent government authority.

7. Use of Cookies

  • (1) "Cookies" are small pieces of computer data sent to be stored in the user's browser to collect website visit data to improve the website and provide better services.

  • (2) The Company stores cookies or similar technologies to improve the efficiency of platform usage and access to the Company's services via the internet for the following purposes:

    • A. To enable you to log into your account continuously and securely.
    • B. To store your platform usage data, including your platform preferences.
    • C. To store data regarding your usage patterns and interests so the Company can develop and adjust the website to best match your interests, making it more convenient, fast, and efficient to use.

  • (3) Types of Cookies Used by the Company:

    • A. Functional Cookies: Used to remember your choices or settings on the platform and present personalized information such as username, language, and platform format.
    • B. Advertising Cookies: Used to remember your visits and usage characteristics to present relevant products, services, or advertisements that match your interests, and to evaluate the effectiveness of advertising campaigns.
    • C. Technical/Strictly Necessary Cookies: Essential for the operation of the platform, enabling you to access information thoroughly and securely.
    • D. Performance/Analytical Cookies: Used to collect anonymous data of platform visitors to analyze the number and behavior of visitors in order to improve the platform's efficiency and better meet user needs.
    • E. Third-Party Cookies: These cookies are set by third-party service providers.

8. Cookie Settings and Refusal

You can choose to refuse the operation of cookies according to your preferences by adjusting your browser settings or privacy settings to suspend future data collection by cookies. However, if you configure your browser or privacy settings to reject all cookies, you may not be able to use some or all functions on the Company's website efficiently.

You can manage cookies in your browser by following these settings:

9. Policy Updates

The Company reserves the right to amend and update this Privacy Policy. The Company will notify you of such amendments or changes. Additionally, the Company may provide you with further details regarding your personal data, such as purposes outside the scope of this policy. Amendments to this Privacy Policy or other details will take effect immediately upon notification by the Company through appropriate means, except where the Company is required by law to obtain your consent, in which case the changes will take effect once your consent is received.

10. Contact Us

If you have any questions, suggestions, or feedback regarding this policy, or if you wish to exercise your rights, you can contact the Company or our Data Protection Officer through the following channels:

  • - Phone Number: 02-119-1000
  • - Email: info@hongqithailand.com
  • - Address: 539/2, Gypsum Metropolitan, Floor 24B, Si Ayutthaya, Thanon Phaya Thai, Ratchathewi, Bangkok 10400

The Company is pleased to answer questions, listen to suggestions, and receive feedback to further improve our website and services