Metro Group and China FAW Group Import & Export Co., Ltd. have entered into a landmark strategic partnership in Changchun, China, appointing Metro Group as the official distributor of HONGQI in Thailand. Recognized as China’s most prestigious and historic luxury automotive brand, HONGQI is set to embark on a new chapter in Thailand through a comprehensive collaboration covering dealer development, brand stewardship, sales and marketing excellence, as well as premium after-sales services, laying the foundation for sustainable growth in the luxury mobility segment.
Mr. Bodin Boonvisut, Chief Executive Officer of Metro Group, stated, “HONGQI is one of China’s most prestigious automotive marques, renowned for its rich heritage, distinguished legacy, and uncompromising luxury. The brand is manufactured by FAW Group (First Automotive Works), China’s first and most established automotive manufacturer. With more than seven decades of expertise in Thailand’s automotive industry and a legacy spanning three generations, Metro Group is honored to serve as HONGQI’s official distributor and strategic partner, bringing this iconic luxury brand to discerning customers in Thailand.”
HONGQI, meaning “Red Flag,” stands as one of the most iconic symbols of China’s automotive heritage. For decades, the marque has been entrusted with serving as the official vehicle for Chinese state leaders, earning a distinguished reputation as a symbol of national pride, prestige, and craftsmanship. In Thailand, HONGQI is set to establish its presence across both the ultra-luxury and premium automotive segments, offering a portfolio that seamlessly blends timeless elegance, advanced technology, and sustainable mobility. Leading the brand’s debut is the HONGQI E-HS9, the flagship all-electric luxury SUV that embodies HONGQI’s vision for the future—where refined luxury, intelligent innovation, and exceptional comfort converge to redefine the modern luxury driving experience.